Lord Sugar’s former publicist launches PR and SEO agency

David Fraser, former deputy MD of Frank PR and publicist for Lord Sugar,  has launched a London-based PR and SEO agency called Ready10.

Fraser spent 12 years at Frank and was named  deputy MD in 2013. While there, he spent ten years as the personal publicist to Lord Sugar, alongside Frank MD Andrew Bloch. He joined the agency as an account executive in 2004.

He also led Frank’s PR briefs for Premier Inn, bwin, Withings and Drinkaware.

Ready10, which launches today, will aims to meet brands’ PR and SEO needs with traditional media relations, organic SEO and creative content services.

It launches with the UK’s biggest free-to-enter lottery, Free Postcode Lottery, money-saving website Voucherbox.co.uk and German online retail company Webgears as clients.

Fraser said: “PR and search have become so entwined in recent years that they are now the ultimate media power couple. As search engines become more sophisticated in the way they determine what is valuable information, the only way to boost a brand’s online visibility is via good, engaging, relevant content – the stuff that the PR industry has always been brilliant at. We are seeing more and more SEO directors are seeking a PR solution, which presents our industry with a huge opportunity.”

The agency is also looking to create a work environment that “meets the challenges of a millennial workforce”. Staff initiatives include 13 pay days a year, with two in January, employees controlling their own holiday allowance and Ready10 paying for every staff member to gain a qualification.

The Islington-based agency already has five staff. More are expected to join in the coming months.