Lexis names new head of consumer

Frank PR’s Bianca Lee-Chang has joined creative comms agency Lexis as head of consumer, with a brief to drive growth and lead on some of the agency’s key clients.

Lee-Chang will head up the agency’s brand comms team, which handles several consumer brand clients including Coca-Cola, Harley-Davidson, Pizza Hut and Pernod Ricard.

She was previously a board director at Frank, having joined the agency in 2013. Before that, she was a director at Publicasity, and spent time in-house at LG Electronics after starting her career at Cake.

Her consumer brand experience includes Nintendo, Orange, Danone and LG Electronics.

Dominic Shales, MD at Lexis, said: “We’re delighted to have Bianca on board to lead our consumer team. We look forward to her spearheading some great campaigns for new and existing clients and bringing her experience of integrated, insight-led, creative campaigns to our dynamic team.”

Lee-Chang added: “Lexis is an agency that I have always respected and admired having pushed the boundaries with some of the industry’s most famous campaigns. I’m really excited to be joining the team to continue the amazing work and further our creative insight-led thinking across even more exciting brands beyond an already impressive client roster.”