Hotwire names creative director

Hotwire has appointed Jamie Readon as its new creative director, with a brief to help the agency deliver more integrated campaigns.

With more than 15 years’ experience in advertising, marketing, online and broadcasting, Readon has created digital, social, and broadcast campaigns for the likes of Universal Studios, Nissan, BSkyB, Cadbury, Ubisoft and Google.

He has worked for advertising agencies including Digitas, Freeform London, Ogilvy and BBH.

Sitting within the agency’s dedicated innovation team, Hotwire Labs, Readon has been briefed to deliver creative and integrated campaign ideas for Hotwire’s roster of clients, which includes Travelex and Intel Security.

Hotwire’s UK MD, Matt Cross, said: “Jamie’s energy and passion for idea generation is undeniably infectious. Combine this with his strong conceptual thinking, and you can understand why we are excited for Jamie to be joining our team.

“Harnessing his raw talent and incredible experience working with some of the biggest global brands gives us the potential to deliver even bolder, more creative and integrated campaigns to our clients.”

Readon added: “Joining Hotwire is an incredibly exciting next chapter for me. Traditional PR is slowly becoming a thing of the past, with clients demanding more integrated campaigns to build their brands and communicate with their audiences.

“I’m thrilled to be part of an agency which is committed to delivering game-changing, integrated campaigns and see it as a great opportunity to further build on the fantastically creative ideas the team at Hotwire already develops.”