Brazen to re-launch Chewits

Confectionery company Cloetta has hired Brazen to promote its portfolio of sweet brands, which include Chewits, Goody Good Stuff and Frozn, in the UK.

Brazen will launch a number of consumer PR campaigns during the year, which will include the re-launch of Chewits flavours this summer.

The agency will also create trade-focussed PR campaigns for the three Cloetta brands, with activity including new product launches and trade media advertising.

The team will also help enhance distribution and support buyer initiatives with key retail accounts.

Bev Rushbrook, commercial manager at Cloetta, said: “Having worked with Brazen before on the Chewits brand in 2014 it’s been really easy to pick up where we left off and hit the ground running with a jam-packed year of activity including the re-launch of a very popular flavour from our past for Chewits.”

Brazen’s CEO, Nina Webb, said: “We’ve always been huge fans of Chewits and we’re delighted to be working with Cloetta again both on this and its other hero sweet brands, Goody Good Stuff and Frozn.”