The Brandman Agency adds La Mamounia to UK portfolio

Luxury travel and lifestyle comms agency The Brandman Agency has been chosen to handle the PR for luxury Marrakech-based hotel La Mamounia in the UK and Ireland.

Located in the heart of Marrakech, Morocco, La Mamounia has welcomed the likes of Winston Churchill and Princess Caroline of Monaco as guests since its opening in 1923.

The Brandman Agency’s London office has been briefed to raise La Mamounia’s profile and enhance its reputation through digital and industry influencers, as well as high profile brand advocates.

The agency’s flagship office in New York also manages the PR for La Mamounia in the North American market, following its appointment in 2009.

Lizzie Morrison, MD of The Brandman Agency in London, said: “We are hugely excited about this new partnership and are thrilled to welcome La Mamounia to our ever-growing client base. La Mamounia is such an iconic brand with a renowned heritage and illustrious guest list, and we look forward to working closely with the team to further raise the hotel’s profile in the UK and Irish markets.

“As an agency, we now offer a seamless global reach for La Mamounia, with one voice across both sides of the Atlantic.”