Argos briefs Playtime PR on toy offer

Home Retail Group has hired specialist toy sector PR agency Playtime PR to handle campaigns relating to Argos’ toy offering in 2016.

Playtime PR has been briefed to raise the profile of Argos’ toy offering, with a particular focus on the retailer’s own toy brand, Chad Valley.

Vikki Kirby, head of comms at Home Retail Group, said: “As the UK’s biggest toy retailer by sales value, it was vital for us to have an agency on board with a specialist understanding of this incredibly important market, to assist in maintaining this position for Argos going forward.”

“We were impressed by Playtime’s knowledge of the industry and the creative way in which they gain cut-through for their clients in a fairly noisy media landscape. Chad Valley is a multi-million pound toy brand with over 400 products in the range – working hand-in-hand with our in-house PR team and broadcast agency, Markettiers, the team at Playtime has helped shape a truly exciting activation for the brand.”

Playtime PR’s MD, Lesley Singleton, added: “As an agency devoted wholeheartedly to the world of toys and play, we’re thrilled to have the opportunity to work with the UK’s biggest toy retailer. We’re looking forward to delivering a really impactful campaign for Chad Valley and to working with the in-house team on various toy-related spikes throughout the year.”