AMEC 2016: Chris Foster, worldwide executive vice president at Burson-Marsteller

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At the AMEC summit, Chris Foster, worldwide executive vice president at Burson-Marsteller, explains why he believes ‘metrics matter’, talks about measurement as a journey and looks forward to a Gorkana party.

The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s Youtube channel, as well as Gorkana News.

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