MassChallenge appoints Red Lorry Yellow Lorry

Global start-up accelerator, MassChallenge, has appointed Red Lorry Yellow Lorry as its UK and US PR partner.

Red Lorry Yellow Lorry’s comms campaign, which will run from offices in London and Boston, is set to focus on building brand awareness of MassChallenge.

The campaign will also support the brand in recruiting more partners and sponsors, and to drive applications of start-ups to its programmes.

Diane Perlman, CMO at MassChallenge, said: “As the most start-up friendly accelerator in the world, we need the best partners to realise our vision to support high-impact innovation globally and in each local ecosystem. We chose the lorries, not only because of their media and content expertise, but mostly because they understand our vision, share our passion and can play a key, strategic role for our growing network.”

Rob Ettridge, partner at Red Lorry Yellow Lorry, added: “MassChallenge is a vibrant innovation community. It invests huge amounts of time, support and money, bringing entrepreneurial ideas and businesses to life and realising the dreams of their founders. We’re really looking forward to telling the stories of this unique network, with its start-ups, entrepreneurs and high-profile partners.”