Manifest to launch “social crowd” platform Crowdmix

New “social crowd” platform Crowdmix has chosen Manifest as its retained comms agency, with a brief to handle the platform’s UK launch this Summer.

Crowdmix is a social crowd platform that aims to connect individuals within active ‘crowds’ through shared interests, which it says will close the gap between artists, brands and their communities.

Manifest is already providing strategic brand consultancy for the app, which is still in its invite-only phase.

The team will help develop a brand manifesto for Crowdmix and aims to strengthen its global messaging structure.

Alongside its consumer PR remit, the agency will also advise on content strategy, influencer relations and corporate comms.

Alexandra Annable, global head of comms at Crowdmix, said: “We were instantly impressed with the creativity and enthusiasm of the Manifest team. They immediately understood the potential of Crowdmix to engage and connect with our audiences, providing a bold, intelligent and creative approach that resonates with our own working culture. We are thrilled to be working with to bring the Crowdmix message to the world.”

Alex Myers, founder and group CEO of Manifest, added: “Crowdmix is not simply trying to compete within an existing market, it is redefining the concept of using technology to promote shared cultural experiences. This platform could genuinely revolutionise myriad industries over time, closing the gap between artists, brands and their communities.”