KBC wins three-year PR brief from Travel Alberta

Travel Alberta, the tourism marketing organisation for the Canadian Province, has appointed KBC to handle its travel media relations, social media and consumer marketing in the UK, Benelux and Scandinavia.

KBC secured the contract, which will run for an initial three-year period, as part of an RFP process which began in October 2015.

The agency will work with social influencers, bloggers, travel writers and broadcast outlets to build destination awareness for Alberta’s tourism experiences.

Account director Louise Evans, who was recently recruited to the agency from Thomas Cook, will lead on the account. She will be supported by account manager Beth Higham. They will report to Susan Darch, director, global media and content, at Travel Alberta.

The appointment marks a return to Alberta for KBC, which was retained by the organisation from 2001 to 2010.

Kate Burgess-Craddy, KBC chief executive, said: “It is a huge honour to be reappointed by Travel Alberta and we are absolutely delighted to once again be working for this breathtaking Province. The high brand recognition of the Canadian Rockies gives us the perfect platform to drive awareness of Alberta as an authentic and memorable travel choice for UK visitors.”