For Goodness Shakes hires Well Hello

Ready-to-drink protein and nutrition brand For Goodness Shakes has hired Well Hello to launch its new Protein Water and Protein Coconut Water offering.

For Goodness Shakes’ new range of Protein Water offers 20 grams of protein, with no sugars, fats or carbs. Protein Coconut Water is a more “lifestyle-focused” product, with no sugars, fats or salts.

Well Hello, which was set up by WE Communications’ Nick Woods and Cow PR’s Lisa Taylor in February, has been briefed to work alongside creative and media partner agencies to launch the new offerings, which is the For Goodness Shakes’ first move into the soft drinks category.

The brief will see Well Hello focus on driving awareness and trial through a mix of influencers, as well as trade media.

The account will be led by Nick Woods, who will report to For Goodness Shakes’ MD, Alex Brooks.

Brooks said: “Well Hello impressed us from the moment we met.They quickly showed a good grasp of our brand, our audiences, our challenges and our culture.Securing the right kind of advocacy and endorsement is key for a brand like ours and we’re delighted to be working with them.”

Woods added: “Well Hello works with brands which help people look good, feel good and/or do good so For Goodness Shakes is pretty much a perfect fit for us. This is a brand with an authentic story and a product we’re all desperately passionate about and can really get behind.

“Given the current state of the soft drinks category and how many people are looking for lighter, healthier alternatives, we’re delighted to be working with For Goodness Shakes and offering a genuinely good-for-you drink.”