Finkelstein, Roberts and Lund to advise BritainThinks

Communications research consultancy BritainThinks has established an advisory board consisting of The Times‘ Daniel Finkelstein OBE, Mumsnet’s Justine Roberts and McCann Worldgroup’ Mark Lund amid a move into strategy consulting with new partner Spencer Livermore (pictured).

Finkelstein is associate editor and a columnist for The Times and a former Tory policy adviser who was made a life peer in 2013. Roberts is founder and CEO of Mumsnet and has served on a number of panels including those advising Tesco and E.On. Lund is the CEO of marketing services agency McCann Worldgroup in the UK and used to head the COI, the former government communications department.

Deborah Mattinson, Viki Cooke and Ben Shimson founded BritainThinks five years ago to offer polling and insight services helping corporates to understand their audiences.

Just before establishing the new advisory board, BritainThinks announced the addition of Livermore, a former strategy director of corporate PR agency Blue Rubicon, as a fourth partner with a remit to build a new strategy consultancy offer.

Deborah Mattinson said: “Our clients are increasingly seeking strategic counsel that is rooted in deep audience insight that can transform businesses, influence opinion and behaviour change, and drive innovation.

“I’m delighted to welcome three outstanding leaders in communications whose insight and experience will be immensely valuable to our clients and future clients as we continue to grow.”