Travel Counsellors awards brief to MC2

PR and marketing consultancy MC2 has been appointed to develop and implement an integrated communications strategy for travel specialist Travel Counsellors.

Travel Counsellors delivers bespoke travel solutions to both the corporate and leisure markets through a franchise model. With support from private equity backing, and a recent head office move from Bolton to Manchester, the company is set to continue its rapid growth trajectory in the coming years.

MC2’s PR team will focus outreach on consumer and b2b audiences, supported by a content-led video campaign from the agency’s creative team.

Steve Byrne, Travel Counsellors MD, said: “It’s been an incredibly exciting few years for the business;  for example we’ve reached milestones, such as inclusion within the London Stock Exchange’s 1,000 Companies to Inspire Britain. We’re now looking forward to raising our brand awareness with the help of the team at MC2.”

Martha Goodfellow, associate director at MC2, added: “We knew immediately that this was a brief we could really run with; particularly as our in-house expertise spans across so many areas. We can’t wait to build our relationship with the team at Travel Counsellors and help them shout about their amazing work.”