The Financial Times hires Golin

The Financial Times has handed Golin a brand reputation brief, with a focus on digital advertising.

The FT has a combined paid print and digital circulation of 780,000. Golin’s appointment comes as mobile, an increasingly important channel for the financial title, now drives almost half of total traffic.

Nick Bishop, head of corporate at Golin, will lead the account, supported by executive director Katie Rogers and manager Michaela Gray.

The team will report to David Buttle, head of commercial marketing at the FT.

Buttle said: “We’re impressed by the quality of insight and strategy Golin’s team produces. We have an exciting commercial story to tell and will be working on new ways to deliver the message.”

Bishop added: “Like many people around the world, we are huge admirers of the FT and see it as a byword for trusted and high quality journalism. The FT has been a true innovator, pioneering a business model that has been copied by many media businesses around the world. We’re thrilled to help the FT further build its reputation.”