minicabit hires Threepipe

minicabit, an online minicab comparison and booking site, has appointed Threepipe to run its global paid search campaigns, with a brief to drive UK bookings.

minicabit works with more than 750 fleets of local taxis in over 300 UK towns and cities, and enables users to pre-book cabs online and via its mobile apps.

Threepipe will target customers looking to compare prices and features and then pre-book local cabs. Activity will include supporting Chauffeurit.com, minicabit’s premium platform, which recently launched with Heathrow Airport and is aimed at business and corporate travellers.

Amer Hasan, CEO of minicabit, said: “We were really impressed with Threepipe’s approach to our business and the opportunities which they suggested. Its track record in helping other similar innovative companies scale their growth quickly and profitably was a key factor in the appointment.”

Farhad Koodoruth, co-founder of Threepipe, said: “We are delighted to be working with such an innovative business. Maximising the performance of minicabit’s search spend in a highly competitive market is a great challenge and our approach is already delivering improved results.”