instinct pr wins Monster Jam account

Monster Jam, which claims to be the world’s largest monster truck tour, has appointed instinct pr, a London-based consumer PR agency, to handle its comms.

The Monster Jam account win expands the firm’s entertainment division, having worked with Feld Entertainment on its Disney on Ice show since 2012.

instinct will provide PR support for Monster Jam, a live motorsport event tour and TV show operated by Feld Entertainment, for all activities in the UK. It will manage day-to-day press, create PR and social media content, deliver stunts, and host VIP events to generate national and regional press coverage.

Claire Ballard, Regional Marketing Director for Feld Entertainment, said: “instinct pr has always done a fantastic job on Disney on Ice and was a natural fit for Monster Jam. We are always impressed with the creativity, strategic thinking and high quality coverage it generates for every tour.”

Jonathan Kirkby (pictured), Founder and Director of instinct pr, said: “We’re thrilled to add Monster Jam to our entertainment division. With our experience in live family entertainment we look forward to delivering a full throttle PR campaign that will get everyone talking about the most action-packed live event on four wheels to come to our shores.”