Honda UK hires Prova PR

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Honda UK has chosen automotive agency Prova PR to act as the PR provider for its entire Honda dealer network, following a four-way pitch.

Warwick-based Prova has been briefed to provide full media support to the 180 franchised and independent Honda dealers across the UK, with the aim of increasing brand awareness and footfall to showrooms.

Simon Branney, PR comms manager at Honda UK, said: “We chose to partner with Prova for our retail network PR activity as they had thoroughly researched the market, the network and our brand and came up with a killer pitch.

“They have an in-depth knowledge of what the dealer needs when it comes to PR and we’re really looking forward to working with the Prova team to help dealers drive footfall, and therefore sales, through a series of exciting campaigns.”

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