Entertainment Retailers Association appoints comms lead
The Entertainment Retailers Association (ERA), the UK trade body that represents digital and physical retailers of video, music and games, has named Universal Pictures’ Lynn Li as its new director of marketing and comms.
Li previously led the international publicity functions for Universal 
Pictures Home Entertainment and 20th Century Fox International Home Entertainment until 2014.
Most recently, she has been consulting for Universal Pictures UK Home Entertainment and Paramount Home Entertainment UK.
In her new role at ERA, she will head up all consumer, B2B and internal comms activity, working alongside strategic adviser Steve Redmond.
Li will report to ERA CEO Kim Bayley.
Bayley said: “We are delighted that Lynn is joining us at ERA. Her extensive experience working within the home entertainment industry and strong consumer focus will allow ERA to amplify our members’ voice and develop new consumer-facing initiatives.”
Li added: “The ever-evolving entertainment ecosystem means there has never been a more exciting time to be joining ERA. I’m looking forward to working alongside our members and partners to help drive growth and understanding during this time of dynamic change within the industry.”
ERA members include independent record shops (Reflex, Sister Ray), digital services (Spotify, Netflix, Deezer, 7digital, Sky Store), online retailers (Amazon), specialist High Street operators (HMV, Game) and supermarkets (Tesco, Sainsburys, Asda, Morrisons).
