BISSELL chooses Speed

Carpet cleaning specialist BISSELL has appointed Speed Communications to handle its UK brand comms, following a competitive pitch.

Speed has been retained to help BISSELL educate consumers on the importance of carpet cleaning in order increase brand awareness, generate consumer demand and drive product sales, and support wider category growth.

The account will be led by Caroline Stevens, associate director at Speed.

Tracey Scully, UK director for sales and marketing at BISSELL, said: “We are excited to work with Speed Communications. Their expertise and insight from the outset has been exactly what we have been looking for to drive our presence in the UK market. The team brought passion and enthusiasm to the pitch and their creativity and personalities are a great fit for the brand and BISSELL team.”

Nasima Hussain, managing partner for Speed’s consumer lifestyle division, said: “This is a hugely exciting brief for us. We have a wealth of experience working with home and lifestyle brands and helping to drive businesses and brands forward. Combining this with our knowledge of the housewares category and the end consumer as well as the teams’ passions, BISSELL is a brand that we are proud to represent.”