Siemens Home Appliances briefs Publicasity

Siemens has chosen Publicasity to handle the UK PR for its range of cooking, cooling and washing appliances, following a four-way pitch.

Publicasity will work with Siemens to promote its cooking, cooling and washing products, which are manufactured by BSH Home Appliances, through consumer show exhibitions, sponsorships and media events.

The agency will also promote the Siemens’ ‘For a life less ordinary’ message across all its categories.

The account will be led by Julie Malamute, associate director at Publicasity, who will report to Heather Butcher, group marketing manager, PR and comms, at BSH Home Appliances.

Butcher said: “From the beginning Publicasity got under the skin of the brand and understood what we needed to achieve this year and how best to do it. We are looking forward to working together on our integrated campaigns for 2016.”

Malamute added: “Siemens is truly an extraordinary brand with incredible innovation and stunning design. We are delighted to represent Siemens’ home appliances in the UK and bring to life our plans to help increase the brand’s perception and desirability.”