William Grant & Sons hires Splendid to promote Hendrick’s gin

Independent family-owned distiller William Grant & Sons has appointed Splendid Communications as the global consumer PR agency for its Hendrick’s gin and The Balvenie whisky brands, following a competitive pitch.

Splendid has been briefed to develop a global comms campaign for Hendrick’s and run a creative press office to raise the profile of the brand across the world.

The team will also develop a global comms strategy to promote The Balvenie as one of the best handcrafted single malt Scotch whiskys.

David North, global brand comms manager at William Grant & Sons, said: “These are dream briefs for an agency and the Splendid Communications team demonstrated an affinity and impressive combination of creative ideas, strategic insight and smart thinking.

“We look forward to working with the team to develop outstanding campaigns to build on the success of two incredible brands.”

Alec Samways, CEO of Splendid Communications, added: “Working with William Grant & Sons gives us the opportunity to work with two exceptional brands. The briefs were made for us by client teams with whom we share a genuine passion and ambition.

“Both brands have such unique personalities – we’re as excited to explore the most unusual world of Hendrick’s as we are to learn and share the history and depth of The Balvenie.”

William Grant & Sons brands also include Glenfiddich, Grant’s, Sailor Jerry, Tullamore D.E.W., Monkey Shoulder, and Drambuie.