Redefine|BDL Hotels extends Beattie brief

Creative comms group Beattie has had its brief with Redefine|BDL Hotels expanded to include digital activity, after two years handling the hotel management company’s PR.

Redefine|BDL Hotels manages 63 hotels across the UK and partners with six international hotel brands, including IHG, Hilton Worldwide, Accor, Best Western, Wyndham Hotels & Resorts and Starwood Hotels & Resorts Worldwide.

Beattie already provides PR consultancy for Redefine|BDL Hotels and the latest contract will see its digital marketing business, Only Digital, work on SEO, content strategy, social media, analytics and web design development.

A new website has recently been completed for the International Hotel Group Limited, which was set-up by Redefine|BDL Hotels’ shareholders to invest in hotel assets, and further sites will be launched throughout 2016.

Yvonne Brennan, group marketing manager at Redefine|BDL Hotels, said: “Beattie was selected on the strength of the team’s ability to deliver great content, a must for hoteliers looking to extend engagement with customers. I’m looking forward to working with the team to improve our online performance across conversion, engagement and reach KPIs.”

David Reid, director of Only Digital, said: “Our digital marketing and development teams have extensive experience in delivering results for clients in many sectors, including hospitality.”

“The rich content that exists across the hotels in the group means that our content team in particular have a fantastic brief for the coming months. Our PR colleagues have worked on this account for several years, so Beattie really is providing a truly integrated service for Redefine|BDL Hotels.”

Beattie recently rebranded its digital marketing business from Only Web to Only Digital.

Only Digital operates from eight offices across the UK, including London, Manchester, Leeds and Glasgow. With a 30-strong team, services include social media, PPC management, search engine optimisation and digital strategies.

The rollout of an Only Digital website will be followed within a month by new websites for Beattie and its marketing arm, Only Marketing.