PRCA launches MENA resource

The Public Relations Consultants Association (PRCA) has launched PRCA MENA (Middle-East and North Africa) to represent consultancies, in-house teams and individuals across the region.

Co-chaired by Loretta Ahmed (pictured), CEO of Grayling Middle East, and Mohamed Al Ayed, CEO of PR network TRACCS, founding members include Golin MENA, Memac Ogilvy, Instinctif and Fleishman Europe.

It will enable members to better share best practice, engage in training, network, and help raise standards in the industry in the region.  Working alongside ICCO (International Communications Consultancy Organisation), the association will provide an international framework within which its members can develop global networks and links to London.

Ahmed said: “I am delighted to be given the opportunity to co-chair this great new resource for the PR industry in MENA. As a fellow of the PRCA I am fully aware of its successes in the UK, and believe that this move will help the industry here to grow, to improve its professionalism, and to increase its profitability.”

Francis Ingham, PRCA director general, added: “By creating a new, vibrant association across the entire region, we will bring PR professionals even closer together, and raise standards even higher. The link with the PRCA in the UK, and its management of ICCO in 32 countries, will make the region fantastically well connected with the global PR community.”