Man Bites Dog wins SME-focused accountancy brief

Accountancy firm Haines Watts has appointed Man Bites Dog to develop a long-term integrated comms and marketing programme focused on SME business owners.

The consultancy completed an in-depth messaging project for Haines Watts in 2015, profiling prospects and current clients to create the company’s audience profile. Man Bites Dog will work with the firm to build brand awareness nationally and regionally with an insight-led campaign. This will include producing thought-leadership pieces, digital content and social media.

Its aim is to position Haines Watts as “the leading adviser to ambitious UK business owners” in both accountancy and day-to-day financial support.

Samantha Davies, group head of marketing for Haines Watts, said: “Man Bites Dog impressed me, from the first time we met, with its strategic approach and the quality of its ideas. It has already proved that it understands our business and our strategic goals. We’re looking forward to working on an exciting new programme that will help us to engage and support business owners across the UK.”

Clare Granville, Man Bites Dog account lead,  added: “Haines Watts has a unique perspective on business issues. We’re thrilled to be working with Sam and her team on a marketing approach that will speak to the hearts and minds of ambitious SME business owners.”