Hume Whitehead wins TruTravels brief

TruTravels, a specialist operator offering group experiences for backpackers and young travellers, has briefed travel specialist Hume Whitehead to handle its PR activity in the UK and Ireland.

The agency has been handed a consumer and trade PR brief to raise brand awareness of TuTravels, drive visitation to www.trutravels.com and enhance the operator’s position as a leading provider of trips across countries including Thailand, Cambodia and Indonesia.

Its campaign will focus on younger travellers and university students, as well as young professionals, couples, parents with children, and travellers of a wider age range with an interest in niche areas, such as diving and voluntary work.

The account will be led by Sarah Habicht, PR director of Hume Whitehead.

Mark Pope, co-founder of TruTravels, said: “We were very impressed by Hume Whitehead’s understanding of our objectives and the team’s passion and expertise in the travel industry, particularly in relation to Asia.

“We’re looking forward to reaching new travellers and helping them to see our destinations through the eyes of the people who live there, with our fun-loving tour experts leading them to places that most backpackers and younger travellers don’t usually get to see.”

Habicht said: “We’re thrilled to have been selected to represent TruTravels, one of the hottest new tour operators in the industry. The team is excited to hit the ground running to promote the company’s innovative offering for travellers seeking unique experiences in a region we know and love.”