Business membership body hires Spreckley

Global non-profit organisation The Association of Business Executives (ABE) has appointed Spreckley as its retained PR support in the UK.

ABE is a professional membership body and recognised exam board, providing further education qualifications in management.

Spreckley will support ABE by leveraging its experience in education and public sectors. It will work with entrepreneurs and business start-ups to raise the organisation’s media profile and share of voice among three groups; further education institutions, young people aged 16 to 21, and fast-growth businesses looking to fill entrepreneurial skills gaps.

The agency will also carry out a thought-leadership project programme for ABE, including an extensive consumer research project, case studies, and media relations.

Gareth Robinson, ABE CEO, said: “Spreckley demonstrated its knowledge behind the key challenges businesses face in meeting their changing skills requirements, as well as the potential to expand the PR programme into regions such as Africa and Asia where our other key markets lie. We have a great story to tell, and we look forward to telling it through Spreckley’s work.”