Zoopla appoints Brands2Life to handle integrated consumer PR

Property website Zoopla has brought in Brands2Life to handle its consumer PR, following a competitive pitch.

The agency has been briefed to develop creative integrated content for Zoopla, as well as handle traditional press office activity.

Work starts immediately and the Brands2Life team will report to Zoopla’s PR manager, Stefanie Midmer.

Lawrence Hall, head of comms at Zoopla Property Group, said: “We challenged participating agencies beyond the more conventional pitch process. By incorporating video work, brainstorming and some road-mapping activity into the process, we were able to get a solid understanding of how an agency might work with us and what their capabilities are.

“The competition was strong, but the energy, detailed research and creative ideas Brands2Life brought to the process was excellent. They clearly understand the online and property space and importantly identify with how we are bringing PR, social and content together to achieve greater internal integration, output and results.”

Jodie Simpson, co-chair of Brands2Life’s consumer practice, added: “We’re so chuffed to add Zoopla to our list of clients and break into the housing market with one of the best brands in the business. We’ve created an exciting programme packed with shareable content ideas which we’ll execute across social and traditional channels to challenge Zoopla’s competitors and help them reach new and existing audiences on and offline.”