The Gym Group hires Instinctif to boost profile

The Gym Group, the low cost gym operator, has appointed Instinctif Partners as its retained business comms adviser, following a competitive pitch process.

Instinctif takes responsibility for growing awareness of the “affordable gym” model to investors, sellside analysts and the media. It will also raise the company’s profile with all key stakeholders.

Managing partners Matthew Smallwood and Justine Warren lead the Instinctif team, with support from consultant Antonia Pollock.

Smallwood said: “We are delighted to be working with The Gym Group management team once again, having advised them previously when they were a private company in 2012/13.

“The Gym Group are pioneers of the low cost model and have made a terrific success of their business enabling them to float last year. We look forward to advising them and being part of their future success.”

Former England squash player John Treharne founded the business in 2008. It listed on the London Stock Exchange last year with a valuation of some £250m, with FTI Consulting providing comms support.

Treharne added: “Instinctif has a strong track record in the leisure space and understands the health and fitness business segment and our model, in particular. They presented a coherent plan for communicating our story to the financial markets and we look forward to working with them.”