The Food Standards Agency chooses Threepipe

The Food Standards Agency (FSA) has appointed Threepipe to help drive social reach and engagement around key consumer facing campaigns after a competitive pitch.

The first campaign, going live next month, will see Threepipe develop content and paid strategies across Facebook and Instagram to support the #WheresTheSticker campaign, which encourages consumers to look out for the FSA’s green Food Hygiene Rating Stickers.

Threepipe is also supporting the FSA by taking design elements from the social media campaign and adapting them for outdoor media as the organisation looks to drive further awareness of the Hygiene Rating Stickers.

Michelle Patel, head of marketing and consumer insight at the Food Standards Agency, said: “We were impressed by the audience understanding that Threepipe brought to our brief and the creative ideas that brought it to life.”

Jim Hawker, co-founder of Threepipe, added: “This is a very exciting series of campaigns to be involved with and plays to our strengths in terms of creating innovative content and understanding how best to target and measure its impact.”