Pegasus hires Alison Perkins as head of studio

With 30 years’ experience in production and advertising, Perkins joins from WPP-owned marketing agency Hogarth Studio, where she headed up a 73-strong team working in London, Milton Keynes, Prague and Dhaka.

In her new role, she will take responsibility for all operational aspects of Pegasus’ creative and digital studio, The Lab, which accounts for around 20% of the agency’s revenue.

The Lab is a creative resource which supports the company’s business units with campaign creation and delivery. Its services span traditional design, animation, web and app development, film and advertising work.

Perkins will set up a new production and workflow process, as well as manage on-going resource allocation and delivery.

Stuart Hehir, Pegasus’ creative director, said: “Alison’s arrival clearly reflects the scale of our ambition when it comes to delivering integrated campaigns that inspire healthy decisions. The Lab’s rapid growth is a clear sign of how we have shifted to become the strategic, creative and now multi-channel delivery partner for many of our clients and we see no sign of this slowing down.

“Having overseen the growth of the Hogarth studio from four through to 73 people, Alison brings a wealth of experience and knowledge that is both unmatched and invaluable, and we are all genuinely excited she has chosen to join us as we continue to evolve and grow.”