Media specialist White joins IFC Advisory

IFC Advisory, the investor and media relations agency set up by Graham Herring in February last year, has hired Newgate Threadneedle’s Alex White as a media specialist.

White joins Herring, a former founder of Threadneedle Communications, and co-founder Tim Metcalfe to enhance the agency’s media offering. A former Fleet Street journalist, he will focus on supporting clients with their media relations programmes specifically with the financial press.

His experience as a PR includes providing support to companies across multiple sectors, including Imperial Chemical Industries and plumbers Dyno-Rod.

Metcalfe said: “We are very excited to welcome Alex to the team to help us enhance our media offering to our clients. We have been fortunate to hire some experienced and well established operators in the business and will continue to add quality to the team as we progress. We have had a very successful first nine months in business expanding our client base and capabilities and will continue to expand our offering.”