Bright Light promotes Pretty Polly and Aristoc

Bright Light has been appointed to handle the PR for British hosiery brands Pretty Polly and Aristoc, writes Louise Pantani.

Founded in 1919, Pretty Polly provides over 90 ranges of fashion hosiery, and credits the likes of Rhianna, Sarah Jessica Parker and Zooey Deschanel among its fans.

Previous ambassadors include Laura Bailey, Eva Herzigova and Sophie Ellis Bextor.

Aristoc, which is owned by Pretty Polly, dates back to the 1920s and produces tights, knee-high stockings, shape-wears and body-shapers. The eponymous parent brand focuses on fashion hosiery.

Paige Mengers, MD of Bright Light, said: “We are thrilled to have been selected as the PR partner for Pretty Polly and Aristoc. They are household names with a varied and competitive product offering which, when combined with their creative approach to communications, makes them a great client to have on board. We want the PR to be as bold and innovative as the brand. This is a great win to kick off the year at Bright Light.”