Benchmarking

Do you know who is dominating your media space - across social and mainstream? How does your media positioning differ to your competitors?

Our competitor and industry benchmarking helps you understand your relative reputational strengths and weaknesses. Our sector-specific monthly reports and tailored analysis help you identify opportunities to remain competitive and make effective tactical decisions.

Highlights

Gorkana Barometers

Our specialist teams publish monthly reports that compare and benchmark the social and mainstream coverage within charity, banking, asset management, professional services and retail.

Customised benchmarking

Our monthly Barometer reports can be supplemented with tailored analysis to suit your specific needs. Reports contain a blend of easy to understand graphs and contextual insights in the format you need, from detailed deep dives to top-line easily digestible snapshots.

Social and mainstream analysis

We evaluate all the channels so you have a full 360 degree view of your performance from the eyes of the consumer.

Online analytics and reporting

You can access benchmarking intelligence along with our full suite of media intelligence services in our unique online portal letting you interrogate, review and share your analysis from anywhere in the world.

KPI benchmarking

We can help you put your results in context with your competitors and the wider industry allowing you to share comparative successes with the rest of the business. Let us tell you what 'good' looks like.

In brief

  • Experience.Tap into the insights from one of the world's most experienced communications measurement teams, using robust methods and sophisticated metrics..
  • Sector expertise.Work with specialist account teams that can add significant value to your planning and measurement strategy.
  • A global viewpoint.Understand the global context. We work with some of the world's leading brands so we have that big picture view and offer a consistent understanding of PR success.
  • Tailored to your needs.No matter how simple or complex your business we can provide the exact type of analysis you need to prove and improve your effectiveness.
  • Market-leading speed, accuracy and reliability.Trust in a service that combines the best analysts, smartest technology and trusted content from leading suppliers.
  • Adobe

Adobe

We could not be more pleased with their services. Their easy to understand yet robust reports, sophisticated online tool and excellent customer service have provided valuable feedback to enhance our international PR program.

Head of Communications , Adobe