Gorkana Insight & Analysis Team
Danone has appointed global social media agency We Are Social to work across its evian®, Volvic and BADOIT® brands in the UK.
The appointment comes as evian®, Volvic and BADOIT® invest in increasing their digital presence in the UK. The agency was appointed following a competitive pitch and will be responsible for developing and implementing social media strategies for all three brands.
We Are Social will manage the day-to-day running of community engagement programmes on Facebook, Twitter and Pinterest and will work alongside the company’s other agencies to support brand activity including product launches, sponsorships and creative campaigns across all platforms.
Pam Pines, marketing director at Danone Waters (UK & Ireland) Ltd, said: "We Are Social blew us away with their approach. Their vision, creativity and strategic thinking showed us they are not just well versed in social media; they are setting some of the biggest online trends today.
"evian® and BADOIT® sponsor some of the most exciting events of the year and we had great success in 2012 with our Twitter and Facebook evian Ball Hunt. For Volvic we are really looking forward to using digital to bring the concept of Volcanicity to life, and build on the fantastic social media success we had this year with the Volvic megabrand. We are so excited to work with the best social brains in the business to set a new worldwide standard in social media marketing."
Deola Laniyan, account director at We Are Social, said: "evian®, Volvic and BADOIT® are popular brands with a very fresh image and we’ll be reflecting this across all our social media activity. We’re looking forward to working with all three brands to help deliver some impressive fully integrated campaigns, as well as always-on creative work to engage with their communities across social media platforms."