Gorkana Insight & Analysis Team
Lifestyle and fashion agency Radiator PR has been brought in to work on three new accounts - Puffa, Pearl Izumi sports apparel and Pioneer headphones.
The agency has been briefed by jacket brand Puffa to promote its a/w12 collections, as well as work on activity ahead of the brand's 40th anniversary next year.
The account will be headed up by Radiator co-founder Lorna Milliken.
Radiator is also working with Pearl Izumi to raise awareness of the brand in the UK fitness and active lifestyle media. Pearl Izumi makes performance apparel and footwear for serious sports enthusiasts.
The account will be lead by Fiona McPherson.
Gaby Jesson, Radiator co-founder, will head up the Pioneer account. The agency will handle celebrity seeding for Pioneer's new and growing range of headphones, targeting music artists, TV presenters and fashion youth influencers.