Gorkana Insight & Analysis Team
The British Virgin Islands Tourist Board has brought in Ophir PR to attract UK tourists back to the Caribbean archipelago.
The agency has been briefed to implement a proactive UK media campaign to maximize coverage of the British Virgin Islands and to complement the overall marketing objective to re-energise tourism, with a renewed focus on the UK as a primary market.
The account will be headed up by Ophir founder Kathryn Peel, who will report to Ginny Hawksley, manager of The British Virgin Islands Tourist Board UK Office.
Kathryn said: "We want to get Brits back in the BVIs. We will focus on raising awareness of The Jewels of the BVIs and also position the islands as a sailing and luxury destination. We also look at growth areas including the wedding and honeymoon market and super yacht sector, as well as raise awareness of the diverse annual calendar of events along with all the great diving, watersports and kitesurfing offerings."
The British Virgin Islands is a secluded group of more than 60 islands and cays, only 15 of which are inhabited. The four main islands of Tortola, Anegada, Jost van Dyke and Virgin Gorda are home to a variety of retreats and luxury resorts and villas.
The archipelago is a haven for keen sailors and divers and has some of the best fishing in the Caribbean.