Gorkana Insight & Analysis Team
The Communication Group has been brought in to launch Howick Place, the flagship property in London Victoria's £2 billion redevelopment.
The building, which includes more than 141,500sq ft of commercial space and 23 luxury residential apartments, sits at the heart of the area's redevelopment as a cultural quarter.
The agency has been briefed to communicate Howick Place's importance as a centrepiece in the area's renaissance, as well as reinforce the cultural quarter positioning.
The account will be lead by TCG director Caroline Parrish, and the team will target a broad range of media from property, residential, business/commercial, lifestyle and London correspondents to art, architecture and design across international, national and local titles.
The Communication Group will work alongside Siren Design on the branding and content.
Siren Design director Matt Nimmo said: "We wanted to reflect a real sense of place with the branding, demonstrating the inspiration it takes from the Westminster Cathedral Conservation Area it sits within, yet embracing the building's distinctive cutting-edge design and contemporary architecture."
The building was designed by award-winning architects Rolfe Judd and is being developed by Doughty Hanson & Co and Terrace Hill Group. It will be highly sustainable, combining energy efficient design with renewable energy sources.
Howick Place has already attracted several high profile clients, including international auction house Phillips de Pury, the design studio of Marc Newson and headquarters of Tom Ford and Jimmy Choo.