Gorkana Insight & Analysis Team
One of the world’s largest home telephone manufacturers, Gigaset (previously Siemens-Gigaset), has brought in Tangerine PR to deliver national consumer brand and product awareness.
Tangerine's consumer PR team, which won the account following a competitive pitch, will roll out a creative campaign to "own home phone conversations". The campaign will run alongside a national and regional press office, designed to maximise awareness of the Gigaset brand and its range of fixed line telephones.
Amy Ward, marketing manager at Gigaset, said: "Tangerine has impressive home interest credentials and media contacts and we were looking for a company that could help us raise the profile and understanding of the Gigaset brand, as well as its products.
"When the team presented its ideas, it was clear there was a real understanding of, and passion for, the market and the business and that it could deliver the results we are looking for."
Kate Burke, consumer account director, said: "Gigaset builds on 160 years' experience in the telecommunications industry and we are confident our approach will communicate important messages about the brand and range in an effective and creative manner. Our experience in the home interest sector means we are in the position to drive awareness and deliver results for the brand."
Gigaset's corded and cordless home phones are designed by German engineers to give brilliant sound, reliability, high performance and quality technology.