Gorkana Insight & Analysis Team
Eulogy! wins secretsales.com brief
Secretsales.com, one of the UK’s leading online flash sales sites, has chosen Eulogy! as its first PR partner to support its next phase of growth in the UK.
Eulogy! will create and implement a communications strategy that targets consumer, trade and corporate audiences. Activity will focus on marketing the wide range of new and existing products to consumers, support the launch of the company's first TV ad campaign later this year and cement the brand’s reputation within the supply chain and to investors.
Nish Kukadia, CEO at Secretsales.com, said: "With ambitious plans for growth in the UK and our first TV ad campaign, this is a really important time for Secretsales.com.
"Eulogy! is the first PR agency we have hired and we felt that they totally understood our brand and brief. The Eulogy! team presented us with a communications strategy that spoke to all of our key stakeholders, as well as creative ideas to engage consumers and ultimately drive product sales. Their understanding and experience of the use of social channels to drive brand engagement and conversation was impressive and hugely important for a pure-play brand like us."
Eulogy! consumer director, Katy Evans, who will lead the account and report to Nish, said: "It’s always hugely rewarding to be a brand’s first PR agency.
"Secretsales.com has put its trust in us and we will bring our extensive experience to support the brand through its next phase to even greater success in the UK. Our aim is to ignite profitable conversations with key stakeholders and create a stand out brand personality and reputation."