Gorkana Insight & Analysis Team
PrettyGreen has been appointed by iconic children's charity BBC Children in Need to oversee and deliver a project to help boost its annual fundraising drive.
The project, won after a competitive pitch, will see PrettyGreen working pro-bono to deliver Pudsey Street, a unique BBC Children in Need takeover of a well-known London shopping destination.
The one-day event will feature star-studded entertainment and activities to engage tourists and shoppers, encouraging them to interact with the cause and donate money.
The brief, which includes a proactive press office and media liaison activity, draws upon PrettyGreen’s expertise, including event management, talent liaison, both traditional and digital PR and proactive social media outreach.
Donations from the day will enable BBC Children in Need to continue its vital work supporting thousands of disadvantaged children in the UKwho are living in poverty, suffering at the hands of abuse or living with a disability or life limiting condition.
Emma Grace, Pretty Green communications director, will head up the account team, supported by a six-strong team.
They will report to Clare Elliott, PR manager for BBC Children in Need, and Lizzie Fee, Celebrity Liaison Manager for Children in Need.
Clare said: "We are delighted to be working with PrettyGreen to deliver such an exciting initiative which we're confident will raise a significant amount of money that will help change young lives all across the UK."
PrettyGreen founder Mark Stringer said: "This is one of the most exciting projects we have ever worked on, we can’t wait to see our vision come to fruition."
Pudsey Street will take place in early November 2012, ahead of BBC Children in Need’s live Appeal show on BBC One on November 16.