Gorkana Insight & Analysis Team
Forster Communications is working with the Social Care Institute of Excellence to promote a new service which helps people find the right care and support for their needs and lifestyle.
Forster Communications was initially brought in to provide consultation and communications strategy ahead of this week's launch of Find Me Good Care which helps people find the right care information, including how to choose and pay for care, together with a directory of providers and the opportunity to provide feedback.
The agency will also run a press office including all proactive media relations during the launch phase.
Iris Steen, head of Marketing and Communications at SCIE, said: "After an initial tendering process we selected Forster Communications because of its consumer, social care and marketing knowledge.
"Find Me Good Care is a complex project targeting anyone looking for care and support. Forster's experience of working on campaigns relating to older people, mental health and disabilities made them the ideal choice for us. Their straightforward and flexible approach has made them an excellent partner to work with. They are both realistic and creative – that’s a great combination."
Forster Communications' George Ames said: "The care system remains cloaked in mystery for most and something that is often only thought about when a crisis strikes. This makes launching Find Me Good Care an exciting and relevant project – it is designed to make a real difference to people, helping them when they need it most to navigate the options and considerations when putting care plans in place."
The project is the latest piece of work by Forster Communications connected with ageing and care organisations. Previously the agency has helped champion age related issues for Age UK, WRVS, Campaign to End Loneliness and Carers Trust.