Gorkana Insight & Analysis Team
Ogilvy PR has brought in Edelman's Lee Goodger to join its social media leadership team as an associate director.
Lee, who will be based in Ogilvy's London office, has been briefed to lead on social media best practices across the agency's client portfolio.
He will report to Michael Darragh, head of digital and content at Ogilvy PR.
Michael said: "Ogilvy PR delivers best practice earned media experiences and relationships that inspire curiosity and advocacy.
"Lee will be a fantastic asset to the team with his proven track record of challenging the norm, forcing bigger thinking and delivering best practice campaigns that win awards. We are very excited to have him join us and I look forward to working with him on our ambitious plans for our UK clients’ continued growth and success."
Lee said: "As brands increase their knowledge, understanding and application of social media, it is imperative they are given the best advice and counsel. We are no longer in a period of testing, but are required to deliver strategies with impact and ROI.
"Ogilvy PR's unrivalled network delivers that in bounds and it’s absolutely the right fit for me."
Lee has 15 years' experience in digital and social media marketing comms and was an associate director at Edleman before joining Ogilvy PR. Throughout his career, he has also done stints at Zip Television and 1000heads.