Gorkana Insight & Analysis Team
Luxury fashion brand Matthew Williamson is expanding its digital strategy and has brought in Rosanna Falconer as head of digital.
Rosanna was previously at the British Fashion Council where she rolled out its digital strategy, launching and managing its social media platforms, including London Fashion Week.
She will work alongside Peixi Lim, head of PR, and Estella Thomas, head of marketing and events. The in-house team will manage all comms and digital activities for the brand globally.
Matthew Williamson has launched on Twitter (@MWWorld) and the website and e-commerce site will be relaunched as part of the digital focus.
Founded in 1997, Matthew Williamson will celebrate its 15-year anniversary this s/s 13.