Groupe PSA hands three-year social media brief to 33Seconds

33Seconds has been handed a three-year social media brief by Groupe PSA, the French automotive company behind car brands Peugeot, Citroen and luxury brand DS Automobiles, following a competitive pitch against eight other agencies.

Having been Peugeot’s retained UK social media agency since 2014, 33Seconds will now lead content creation and community management across all of PSA’s UK social platforms.

Andrew Baird, head of digital for Groupe PSA, said: “33Seconds has unrivalled experience in social and an impeccable reputation. The agency has delivered fantastic results for Peugeot over the last two years and we’re delighted to have gained the team’s expertise. It’s proven social content production and first class community management will help us drive awareness and build engagement for all the PSA brands.”

Dominic Cook, cofounder and CEO of 33Seconds, added: “We love working with the Peugeot team and are over-the-moon to be able to apply our knowledge and experience to deliver what we know will be award winning work for these global car brands.

“We’ve led some exciting and innovative campaigns for Peugeot over the last couple of years – including #208Unleashed and our more recent Just Add Fuel campaign – which achieved impactful results. We’re looking forward to replicating this success for the Citroen and DS teams.”

PSA joins Amazon, Magners, Greenpeace, SoundCloud and Web Summit as part of 33Seconds’ current roster.