Holiday site icelolly.com selects MC2 for B2B brief

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Leeds-based holiday comparison site, icelolly.com, has appointed MC2 to develop its marketing communications strategy.ice lolly 1The brief requires MC2’s brand and corporate advisory teams to develop and deliver trade and B2B comms strategies to help raise icelolly.com’s profile.

icelolly.com enables users to search and compare package holiday deals.

Andrew Latham, chief executive at icelolly.com, said: “We are delighted to be working with MC2 to enhance our profile and strengthen our strategy. We aim to become the leading holiday comparison site and are confident in MC2’s ability and experience to help us achieve this.”

MC2’s existing clients include Krispy Kreme, Travel Counsellors and Deloitte.

Jenny Morgan, director at MC2, added: “This is an exciting time for the brand as it looks to break new grounds following impressive growth over the last three years, and we are thrilled to be brought on board at this important stage to help the business reach its full potential.”

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